Alina Kravchenko's profile

Lviv Radio Brand Identity

Customer:
Lviv City Radio. A communal enterprise that develops the city's media culture and restores the historical significance of radio. A modern approach to audio, poignant and educational topics for podcast conversations.
Task:

Update logo and create a modern and vibrant identity. Increase the interest of the young audience in listening and interacting with the brand. Lviv radio is also a platform for various events, so the main task was to show through the design that even a state institution can be modern and high-quality.



Decision:
The entrance group of the radio building has characteristic forms of arches, and these arches can also be traced in the interior and even in the urban architecture of Lviv. All these arches have a different size, which visually resembles the movement of sound on an equalizer. The logo became simple and recognizable, and the identity modern and energetic.


Thanks for your attention!


The project was created on the basis of the Lviv National Academy of Arts (LNAA)
Department of Graphic Design

Art-direction: Yuriy Krukevich

Graphic designer: Alina Kravchenko



Lviv Radio Brand Identity
Published:

Lviv Radio Brand Identity

Published: